A Conversation with Wendy Solomon: Owner of Flawless Day Spa

An interview with Flawless Day Spa owner
As one of the fastest growing segments of the small business community, women-owned businesses account for 30 percent of small businesses today, compared to approximately 5 percent in 1970, according to the U.S. Small Business Administration.

This interview with Wendy Solomon, owner of Flawless Day Spa, is part of a series where we interview inspiring women-owned businesses highlighting the interesting facts, untold stories, and signature elements of each business. Like their businesses, each business owner’s journeys is unique, and offers insight into what it takes for a small business to flourish.

What makes your business stand out from the competition?

Although spa services are often thought of as simple relaxation, our services are therapeutic, as well.  We want to make sure that when our customers leave, we have made a positive difference for them, whether that means an enhancement of their skin, release of muscle tension, or an improvement in a specific health condition…we really work on the “whole” person.  We also pride ourselves on being approachable and friendly—for us it is about the customers and their needs, not just about selling something to them.

What inspired you to start this business?

As an esthetician, I am fascinated by skin care, and so my initial desire was to help clients with their skincare needs.  But I have seen that it is much larger than skin care—it has to do with self-esteem, self-care, and how those we have touched impact others around them.  As the spa has grown and included massage and holistic treatments, it has given us the opportunity to provide a much deeper level of service, to help connect with the mind, body, and spirit, and really make lasting changes in people’s lives—inside and out.

Why do you think it is important to celebrate and recognize female business owners?

Men still out-earn women by a huge percentage, get more business loans, and have more top leadership positions. In many ways, specifically financially, women have less advantages when it comes to careers, and particularly in starting their own businesses. But there are significant studies that show that as women prosper, the economy prospers. Women are more likely to invest in their families and communities, and tend to nurture and develop other women, and so there is a bigger return when we support and recognize these women.

What does being a female business owner mean to you?

It means that I have the capacity to impact many lives. It is awe-inspiring to me to be able to employ talented people and give them a place to utilize their gifts. And equally amazing to be able to reach so many customers and hear from them how we have touched them. We often receive testimonials and notes from clients about what our service means to them, and it is gratifying to know that we have been able to help them. I enjoy being part of the community, as well, and as we grow, that we are able to give back to some of the other businesses, organizations, and individuals.

What is the most rewarding part of owning or running your business?

The most rewarding thing is meeting so many fantastic people. Our staff is amazing—they are each very good at what they do. But beyond that, they are great team players and bring more to their work than just what is on their job descriptions. I have learned a lot from them. And our clients are the best! They have helped make recommendations and we have listened, and our growth is due to them. We appreciate our customers’ support of the spa, but also many of them have become good friends. We value all of them.

Where do you hope to see your business and community in the next five years?

We do have planned growth in terms of more services that we can offer. In the future, we look forward to being better able to give back to our community that has generously supported us.

Women in Business Blog - 2013, October